What Can Google Analytics Tell You About Your Business (And Not Just Your Content)?

I’ll bet you’ve heard of the free analytics data tracking tool from Google. But you might wonder — what can Google Analytics tell you about your business, really?

Seriously, SO many things. There is so much information available about your business that can help you optimise and grow.

Of course, you already know that understanding your customers, who they are, and what they want, is the most important thing for your business. Because once you know who you’re selling to and how — you can build your sales and marketing approach around that.

Well, leveraging Google Analytics to track your data is how you get those figures so you can analyse your business and make informed choices (instead of using the “spray and pray” technique).

The data Google Analytics provides includes so much more than simply what your customers buy. In fact, it shows you the health of your business so you can learn:

• How your website is used
• What impact your sales and marketing tactics make
• The areas of your business that entice and engage your customers the most
• and lots more!