The Ultimate Guide to Lead Generation for Sustainable Business Growth
7 min readNov 15, 2020
Sometimes it feels like working on lead generation for your business is, frankly, the ultimate time-waster. But it doesn’t have to be that way. We’ve put together this lead generation guide with everything you need to do it well to help you start building your business in a sustainable way.
Let’s consider the cold calls you get on your home phone from telcos or marketing agencies. If (when) the call ends with you saying “thanks, but no thanks” — not only has your time been wasted, but so has theirs.