The Beginner’s Guide on How to Research SEO Keywords

What is Keyword Research?

Why Do You Need Keyword Research?

Keyword Terms You Need to Know

Short-Tail vs. Long-Tail Keywords

Market-Defining vs. Customer-Defining Keywords

Related Vertical Keywords

Geotargeted Keywords

How To Research Keywords

State Your Mission

  • Who are we?
  • What is our company like?
  • What makes our company special?
  • What kind of service do we provide?
  • How do we provide it differently from the competition?
  • What promises do we make to our customers, especially on our website?

Make a List of Relevant Topics

Fill in Your Topic Lists with Keywords

Research Related Terms

Optimise and Grow Your SEO Strategy



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Robyn Kyberd

Robyn Kyberd


Business Development & Optimisation Consultant with a serious soft spot for CX, Digital Marketing, SEO and Analytics.