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The 12 Steps Of A Successful Launch Plan

Robyn Kyberd | optimise + grow
6 min readJul 2, 2021

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Creating a new product or service can be super exciting. So take a moment to celebrate! But before you open that cart, it’s time to create a launch plan.

We know — launching can feel stressful. You’ve put so much effort into bringing your idea to life. Actually launching so it can reach your audience seems like just another huge task.

But it doesn’t have to be that way. You can enjoy a smooth and successful launch when you have the right launch plan.

Let’s walk through 12 simple steps to plan and execute your own successful launch.

12 Step Plan For A Successful Launch

1. Clearly define your offer and terms

Step one? Get clear on exactly what you’re launching and the terms surrounding it.

Offer clarity makes everything easier throughout the entire princess, including:

  • Creating marketing assets
  • Answering customer enquiries
  • Communicating to your ideal customers (so you attract the right buyers)
  • And even refining and changing aspects of your offer later, if needed

If there is any muddiness around exactly what your offer includes (or doesn’t), the…

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Robyn Kyberd | optimise + grow
Robyn Kyberd | optimise + grow

Written by Robyn Kyberd | optimise + grow

Business Development & Optimisation Consultant with a serious soft spot for Operations Optimisation, CX, Analytics. https://www.optimiseandgrow.co/

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