SEO for Small Business: 27 Practical and Comprehensive Resources To Improve Rankings (And Be Found Online!)

Robyn Kyberd | optimise + grow
6 min readOct 25, 2020

How much focus do you give SEO for your small business? Because the truth is, if you run any kind of business in today’s world, optimising your website for search engines should occupy a big chunk of your marketing pie.

Why? Because if you want your website to actually make sales or get customers, investing time (or money) in Search Engine Optimisation (aka SEO) is a necessity.

See, SEO is the “behind the scenes” work that helps attract your audience to your website when they search online.

And usually, SEO is an organic marketing effort in that it drives targeted traffic from search rankings. Your SEO activities might include things like creating content backed by keyword research, optimising your web content for specific search criteria, or building backlinks.

In other words: good SEO is an all-encompassing marketing practice!

But there are a number of elements you need to understand if you really want to do it right.

That’s why we’ve created this article to share resources and comprehensive posts to help you easily learn the ins and outs of SEO for your small business. It includes:

  • Why SEO is worth the effort
  • How to get started with SEO
  • Taking your SEO activities to the next level
  • Optimising and growing your business with SEO

At the end of this round-up article, you’ll have everything you need to implement your own SEO activities and start driving organic traffic to your website.

And more website traffic means more opportunities to nurture and convert your leads into paying customers.

So, let’s get started, shall we?

Why SEO Is Worth The Effort

To really get why SEO is worth the effort you need to understand how SEO works and the benefits SEO brings to your small business.

Even if you don’t run an online business, you need an online presence. Because nearly 90% of your potential customers search for new…

Robyn Kyberd | optimise + grow

Business Development & Optimisation Consultant with a serious soft spot for Operations Optimisation, CX, Analytics.