Pinterest Growth Hacking Tactics: How To Pin For Amazing Traffic

  • We don’t have time.
  • We can’t be bothered.
  • We have no idea where to start!

So how can you get website traffic, and keep that flow consistent?

Three things can do this for you:

  1. Excellent SEO
  2. Paid Advertising
  3. Social Media

Nailing Basic Pinterest Hacks

The simplest of all Pinterest hacks for driving traffic is to add your website URL to the brand page on your Pinterest account. Once you’ve done this, your website is shown in the top right of your profile.

Verify Your Website

The next super-simple hack is to verify your website. This will ensure Pinterest displays a reassuring tick next you your website address, showing that you are genuine and the site belongs to you. You will need a Pinterest Business Account to do this.

Add Your URL To Pin Descriptions

While there is an automatic link added to your images when you pin them, you can also add your URL to your image descriptions. This is really useful because the link on the image is only accessible if the user clicks on your pin first, waits for the pin to expand, and then clicks again on the expanded pin.

It’s All About The Images…

While it might seem counter-intuitive to put so much stock in an image-based site to drive traffic to written content, it actually makes a lot of sense.

Every Piece Of Content Needs An Image

Images are one thing we can be a little lax with when it comes to blogging and website content. We’re usually pretty good at remembering to set feature images, but we frequently do nothing beyond that.

Use Skyscraper Images

Every social media platform has its quirks, Pinterest’s is that users love tall, skyscraper images.

Add Your Business Name, Logo Or URL To Images

Another super-simple traffic hack is to simply add your business URL, name or logo to your images. The best way to do this is to make your URL part of your image templates.

Use Text On Your Images

Another aspect of design that performs very well on Pinterest is to combine images with text that describes what your content is about. People like to know what they will get if they click through to your website. So, even if they don’t take the time to read your description, or if your description doesn’t quite sell it, your image still can.

Give Images Bespoke File Names

When you’re uploading your image files to your website, be sure to label them properly.

Use Visual Design To Enhance Calls to Action

Calls To Action are just as important on Pinterest as anywhere else. We use clickable buttons containing CTAs on our websites, adverts, and other copy. So why not combine visual design elements with Calls To Action on your Pins?

NOTE: If you are creating images for Pinterest adverts or promoted pins you can’t use CTAs or lookalike buttons on them. This is a trick from you unpromoted images!

Sort Your Boards Out

Once you’ve got your images sorted you need somewhere to put them. Your Boards are a lot more powerful than you might think. They’re far more than just a way of organising your Pins, and can do wonders for your traffic, if you know how to set them up.

  • Cover Image (see above)
  • A summary or quote from your blog post, used as a description
  • A direct link to your blog post
  • A Call To Action (i.e. ‘Read the full post now…’ or ‘Read More…’ — don’t forget you can incorporate CTAs in your images!)

Add Categories And Description To Your Boards

A huge part of driving traffic is getting your Pins in front of as many people as possible. To do that, you need interesting Pinterest boards.

Find Popular Guest Boards And Contribute

Another great way of boosting your traffic with Pinterest is to find guest boards that are popular in your niche, and contribute to them.

Create A Contest Board

Another awesome way to drive traffic to your website and really boost your engagement is to create interactive content. Contests are a brilliant option, and you can easily create a contest board on your Pinterest account, which links to contests run directly on your website.

Maximise Your Pinterest Performance

Timing is everything on Pinterest. If you share your pins when more people are online, they will have greater reach, generate more clicks, and drive more traffic.

Add A ‘Pin It’ Button To Your Blog

A lot of these hacks take place on Pinterest itself, but there are things you can do directly on your website to help boost the traffic your receive through pins. The big one is installing the ‘Pin It’ button on your site.

  1. Use a plugin like Shareaholic to add a Pinterest share button to your content (usually at the top, bottom, or side of articles).
  2. And a plugin like jQuery’s Pin It Button For Images, or Pinterest’s own version, which ensures that, every time a reader hovers over an image a ‘Pin It’ button appears on the image (usually in the top left corner), prompting them to pin your content.

Add Extra Widgets To Your Website

In addition to the Pin It button you will also want easy ways for people coming to your site to follow you on Pinterest. This is a great way of ensuring repeat traffic, as it stops people from forgetting about you.

  • A Follow Button — adds a widget that allows people to follow you directly from your site.
  • A Pin Widget — enables you to embed pins on your website.
  • A Profile Widget — displays your latest 30 pins on your website.
  • A Board Widget — will display the latest 30 pins from your favourite or most popular board on your website.

And Finally…

If your head is spinning a little at having so many things to think about, don’t worry! The majority of these hacks need setting up once, and then leaving to work their magic. The only real ongoing aspects that requires time are creating your images (which you can really streamline by creating image templates on Canva or something similar), and building engagement on your profile by pinning other people’s content, commenting, following, and contributing to group boards.

Need a Pinterest audit?

Book a session with me and we’ll discuss what’s working, what could be improved, and dive into the analytics of which content is driving the most traffic to your website so that you can leverage that for more traffic.

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Robyn Kyberd

Robyn Kyberd

Business Development & Optimisation Consultant with a serious soft spot for CX, Digital Marketing, SEO and Analytics. https://optimiseandgrowonline.com.au/