Pain-Free Metrics: How To Use Google Analytics

Why You Should Use Google Analytics

  • The number of people visiting your website.
  • Where those visitors live.
  • Whether they’re viewing on a mobile, tablet, or desktop.
  • Which websites and platforms send traffic to your site.
  • Which of your marketing tactics are driving the most traffic to your site.
  • Which posts and pages on your site are most popular.
  • How many visitors convert to leads.
  • How many visitors make a purchase.
  • The source of the visitors that convert to leads or sales.
  • Posts and pages that have the highest conversion rates.
  • The speed of your various pages and posts, what you need to improve, and how you might do that.
  • What content your visitors most enjoy.
  • Which type of content gets the most engagement.
  • Which type of content generates the most signup and sales.

Google Analytics & Conversions

How To Use Google Analytics

Creating A Personalised Dashboard

  • Traffic Sources
  • Conversions
  • Social Overview
  • Acquisition Overview
  • Goals
  • Interactions Per Visit
  • Popular Page Content
  • Landing Pages
  • New vs Returning
  • Geo maps, which present your data geographically
  • Pie charts, which break everything down according to relative data segment sizes
  • Bar charts, which plot two data points against each other
  • Real-time or standard widgets — the former will show you the current data, while the latter shows you past data.

Analysing Your Traffic Sources

Navigating Your Social Settings

Data Management Tip:

Setting Up Goals In Google Analytics

  • A lead subscribing to your list
  • Making a sale
  • Viewing a key piece of content
  • A lead filling in your contact form

Tracking Site Searches

Download my FREE guide to Performance Metrics to Monitor in Google Analytics for the top 10 easy metrics that will give you the best indication of what your website is doing, and how people are interacting with it.




Business Development & Optimisation Consultant with a serious soft spot for CX, Digital Marketing, SEO and Analytics.

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Robyn Kyberd

Robyn Kyberd

Business Development & Optimisation Consultant with a serious soft spot for CX, Digital Marketing, SEO and Analytics.

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