Organic marketing strategies that don’t involve Facebook Groups

In the online business community Facebook Groups have become a staple part of the marketing strategy for many start-up business owners and freelancers, as it offers a free and easy way to get in front of your target market. Facebook Groups do provide a great “free” platform for start-ups and experts to grow their business.

Now, when I say “free” I mean that it is free in the financial sense. It’s not free on the time and energy investment.

When you are in that stage of start-up you may not have the money for paid advertising, but you often have time up your sleeve to make Facebook Groups a viable strategy to get your business up and running.

In start-up you’re also full of energy, buzzing with adrenaline anytime anyone engages with your business as it gives you instant feedback that your idea/s are viable and helpful/useful/valuable to others.

All great things, however the past 18 months, and more frequently in the past 6 months, I’ve noticed an increase in enquiries for marketing strategies that don’t involve Facebook Groups. Usually because one or more of these common scenarios happen…

1. Your business takes off and you no longer have time to show up (most common)
2. Your energy is depleted from having to…