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Is your Content Marketing Strategy Effective? Here’s How to Tell
Ever wondered how to tell if you have an effective content marketing strategy? I mean, sure it’s probably never kept you up at night — although it has *most definitely* kept us here at Optimise and Grow Online up, because, well, it’s our thing! 😉
Seriously though, it is quite important to know whether the effort you’re putting into your content marketing strategy is going to pay off.
So, in this article, I’m going to share some key data points that you can hop into RIGHT NOW to tell you whether you’re running a sinking ship, or you’re making serious headway.
Some Pre-Reading For The New Players To The Content Marketing Game
If you’re new(ish) to the game, then check out this article, which is going to tell you how to develop a content marketing strategy, followed swiftly by this article, which is going to tell you the difference between content marketing and blogging.
But if this isn’t the first time you’ve run a campaign, then get comfy while we jump into how to see if you’ve hit the mark with your effective content marketing strategy.
