How To Use Analytics From Existing Content To Plan Future Content

Want to create content that scores big with your audience? Then before your next content planning session, dig into your Google Analytics first.

Why? Because your analytics data can tell you …

• How to connect with your audience
• Provide exactly what they’re looking for
• And how to encourage more engagement

Remember, your audience should be at the heart of each piece of content you make as you help them progress through your content funnel. Your content reaches people at every stage of their journey, so you want to make each piece count.

And there’s so much information to find when you dive into your Google Analytics! It’s worth making it part of your research process so you can create more engaging content your audience is actually looking for.

So, in this article, let’s dive into how to use data from your existing content to make great new content.

Why Use Google Analytics

Looking at your Google Analytics data is an amazing way to learn more about your business in general, not to mention your content.

Google is the largest search engine in use in the world with 86% of the market, so ranking…