How To Ready Your Audience For Your New Launch To Make More Sales

If you’re planning to launch a new offer soon, is your “runway” ready?

Your “runway” is the time you spend focusing on your audience in the lead up to your new launch. The period of time where you’re getting them ready to buy.

You’re likely doing this by sharing content through your blog/vlog content, email marketing broadcasts, and social media profiles to build momentum before the launch.

In managing countless launches for clients, the most successful launches were the ones that had runways 4–8 weeks long.

So that’s working on the following from 4–8 weeks out from launch day:

• Getting on topic
• Building your audience
• Increasing audience awareness
• Piquing audience interest
• Driving momentum

If you’re relaunching something you’ve launched recently and you’ve stayed relatively on topic in your digital marketing content, a 2–4 week runway can work well because your audience is already primed. You don’t want the warm-up to be too long as the audience gets bored and tunes out.

If you’re switching your business direction or offering something completely different to normal, then a longer…