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How To Optimise Your Business For Ongoing Growth (With Data You Already Have)

Robyn Kyberd | optimise + grow
7 min readJul 9, 2021

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There’s a big problem I see in the online business space. It’s that business owners don’t know what to do next to keep their business growing. Here’s the short answer: you need to optimise your business.

The good news is that it can be much simpler than you think. In fact, you probably already have everything you need.

See, nearly every platform you use provides you with some form of data. It’s time to put that data to work for you.

In this article, we’re going to walk through an ongoing data-driven workflow for business optimisation to help you keep growing your business month over month, year over year.

Because when you implement the following steps, you’ll set your business up for success over the long haul AND identify the activities that actually generate money (instead of having a stab in the dark). Doesn’t that sound good?

Let’s get into it.

Daily/Weekly Micro-Checks

These are very small (and not super time-consuming) tasks that help keep the needle moving in your business. They make sure you have everything organised by level of importance.

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Robyn Kyberd | optimise + grow
Robyn Kyberd | optimise + grow

Written by Robyn Kyberd | optimise + grow

Business Development & Optimisation Consultant with a serious soft spot for Operations Optimisation, CX, Analytics. https://www.optimiseandgrow.co/

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