How To Expand Your Online Presence, Authority And Reach

What Exactly Is Your ‘Online Presence’

Before we go any further, let’s get totally clear on what we mean by ‘online presence’.

How To Boost Your Online Presence, Authority And Reach

I’ve covered the basics of creating an online presence in an article before, but once you’ve gone beyond the initial startup period it’s worth revising some of these points so you can expand on them.

Set Your Goals

Right before you make a big push to expand your online presence it’s a really good idea to check in with your goals. Are you totally clear on what you’re trying to achieve in your digital marketing, and the direction you’re hoping to move your business in future?

Get Clear On Your Ideal Client And Niche

Knowing who you want to work with is even more essential at this stage than it was when you were first starting out in your business. In the early stages of developing an online presence you can (to some extent) afford to be a little vague on your ideal client.

Optimise Your Website For Search

The next thing to check is that your website is functioning effectively. Presence is all about getting found; nothing achieves that more effectively or efficiently than SEO.

  1. Doing your research as to what your target market are looking for.
  2. Effective keyword optimisation of all posts and pages (this does not mean simply ensuring Yoast SEO has a green light — there’s more to it than that!).
  3. Using the latest SEO tactics for blogging.
  4. Publishing fresh, high-quality content regularly.
  5. Enhancing your user experience as much as possible by keeping everything clean, simple, easy-to-navigate, and fast to load.
  6. Ensuring your site works perfectly across all platforms (desktop, tablet, and mobile) and is fully responsive.
  7. Utilising video marketing and/or starting a vlog.

Build Your List

Growing your email marketing list is an element of running any online empire. It’s one of those things we know we should be giving a huge amount of attention to, but often neglect.

Just Do Your Thing

Nothing will tank your authority faster than creating a brand perceived as being anything less than 100% authentic.

Connect

A huge part of expanding your reach and succeeding at the other areas of this list is making connections. While there’s loads you can do that’s automated or even outsourced, if you’re really serious about expanding your online presence, and particularly about being seen as an authority, you have to show up.

Innovate

One of the biggest hurdles we face when we’re starting out is actually getting things ‘out there’. We often hesitate to launch anything until it’s perfect, and at some point we realise it’s more important to get things done: you just have to put things out there.

Focus On Value

Providing value to your customers is absolutely key to furthering your reach. When people love your business and the things you do for them, they will happily tell other people, who will also fall in love with you and spread the word.

Get Serious About Your Content Marketing

When it comes to providing extra value, content is the undisputed champion.

  • Value for your clients in multiple formats (not just blog posts but videos, infographics, podcasts, images and social media posts).
  • Continually increasing your online presence.
  • Boosting your reach and encouraging engagement.
  • Building a community to compound that engagement, reach, and presence, and provide even more value.
  • Clearly establishes and continually reinforces your authority.
  • Clearly defines your brand voice and values.
  • Builds trust between you and your audience.
  • Directly converts readers into clients.
  1. Publishing incredibly high-value new content on your website at least once a week, every week.
  2. Building content upgrades into your regular posts, and creating even higher-value lead magnets to maximise the opportunities and incentives for people to subscribe to your email list.
  3. Posting regular, high-value content on social media and doing everything you can to boost your engagement and organic reach.
  4. Automating as much of your content as possible both on your blog and on your social media to minimise the time requirements for you, while maximising the value offered through your content marketing.
  5. Repurpose as much of your content as possible to get the most mileage out of it.

Guest Post

While we’re on the subject of content it’s important to widen your focus beyond your own platform(s). Guest posting on other sites is a great way to boost your visibility, grow your audience, and build your authority.

Release A Book

Releasing a business book is the ultimate form of using content to build your online presence. It will push your authority and reach into the stratosphere, and comes with loads of amazing benefits for your marketing and business in general.

Book Some Speaking Gigs

If you’re not already, try to get some speaking gigs that give you the opportunity to talk about your zone of genius. This is a great way to market yourself, but even if you don’t make any direct sales from the experience, speaking will put you in front of more people, help build word of mouth, and solidify your reputation as an expert.

Contribute To Big-Name Sites In Your Niche

This is guest-posting on steroids. In addition to targeting the small or generic sites that are easy to get onto, look at becoming a contributor to big names in your niche. Sites that only accept truly awesome content and have an established audience you know will include a high percentage of your ideal clients.

Raise Your Prices

Here’s the final trick to really nailing your authority: raise your prices.

Have Patience

All of these tactics will help you to establish the kind of online presence and gravitas your brand deserves, but most of them are long-term solutions. There are a few, like a price increase or speaking gigs, that can give you a bit of an instant boost, with even better ongoing benefits, but most need time to work.

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Robyn Kyberd

Robyn Kyberd

262 Followers

Business Development & Optimisation Consultant with a serious soft spot for CX, Digital Marketing, SEO and Analytics. https://optimiseandgrowonline.com.au/