How to Develop A Content Marketing Strategy That Supports Your Launch Plan

Regardless of where you are in business, knowing how to develop a content marketing strategy is going to give you an advantage over your competition.

And your competition is likely fierce. Hubspot’s Content Marketing in 2020 tells us that almost 70% of businesses are actively investing in content marketing.

So, you most definitely do not want to be left behind.

Knowing how to develop a content marketing strategy is important if you’re:

• About to launch something new (i.e a service or product), or
• Simply finding it difficult to plan for or picture your content marketing over the next 12 months

In this article we’re going to cover:

• What is content?
• Why you need a content marketing strategy
• What to include in your content marketing strategy
• How your content marketing strategy supports your launch plan
• Recapping your content marketing strategy
• Content marketing: DIY or DFY?

Let’s dive in.

WHAT IS CONTENT?