How To Analyse For Business Process Improvement Opportunities

We may have mentioned this before, but for most business owners one of the main aims for their business is to grow. Business process improvement, or basically helping your business to grow in a streamlined way, is always in the back of your mind, even if it isn’t in the forefront of the day to day operations.

What is Business Process Improvement?

Business process development is defined as ways of improving quality, productivity and response time of a specific business process, by reducing time and costs and removing any non-value adding activities.

It usually happens incrementally and is a process that needs to be regularly revisited.

What sort of processes would you need to assess?

If you run an online store, for example, you might assess:

  • The steps in your production line or ordering and intake of stock
  • The process of packing and shipping a customer order
  • Customer service steps including phone, email, follow-up after purchase etc.
  • Your communication steps with wholesalers
  • The way your warehouse is set up and runs
  • Your social media marketing strategy and implementation
  • How you attack the day to day of your business and looking at time management and opportunities for work you can delegate or outsource
  • Assessing your business tracking tools such as bookkeeping software, project management, job tracking, HR, apps and more.

Onwards and upwards: why you need to develop your business

It could lead to more production and sales, to less staff turnover, to greater market reach, to fewer errors in manufacturing, to better use of technology, to better relationships or communication or many more kinds of improvement.

Optimisation is needed to be able to make more money while making processes easier or more streamlined. The processes you are looking at could be informal or formal ones and work in a number of different areas or departments of your business.

You might be prompted to make improvements by a number of different triggers or signposts, for example by significant growth in your competition, by a slowing down in your sales, by changes in technology that you need to keep up with, or by negative feedback that you really need to listen to.

You don’t need to be triggered to look into process improvement, however, as growth and development of your business is enough reason in itself.

You will usually undertake this kind of improvement with your business’ overall goals and mission in mind, so it can be very helpful to define these beforehand and have them clear.

Steps in Business Process Improvement

  1. Identifying the need for change (and if need be, putting evidence of this to the powers that be)
  2. Analysing and reviewing your current process (including breaking it down into steps and seeing the opportunities for making things better)
  3. Creating an optimisation strategy (can include modelling of how you would ideally like things to be)
  4. Implementing your improvements

Then the cycle starts again with identifying another need for improvement.

Gathering Information

The amount of information you gather and the different ways in which you collect it will depend on how big your business and how long you have been in operation.

You might gather information by:

  • talking to existing employees, team members or contractors
  • seeking feedback from customers
  • assessing what your competitors are doing
  • collecting data on outputs, sales figures etc.
  • conducting research into developments in your industry and in technology
  • including business rules and regulations, industry standards etc.

Some common techniques for Business Process Improvement Analysis

The DRIVE approach

D — Defining the scope of the process you are looking at, the criteria you are measuring your success by and the deliverables that you are using

R — Review the current process using existing data

I — Identify potential improvements you can make to the process and changes you could make to maintain them

V — Verifying that the improvements can achieve the goals you defined

E — Execute the new plan of attack

Process Mapping

Visual representations can work much better for some people than using words or data reports and can be as simple as flowcharts or post-it notes on a board.

For some easy instructions on creating your flowchart, see here: Draw a business process flowchart in just 5 steps

Process Modelling

Then figure out how to get your existing process there.


There is software developed specifically to help with this, good examples include those designed by Simul8 and Heflo. They can help you easily streamline and optimise your workflows and operations.

To learn more about business process improvement and making your business more efficient, get in touch with us here at Optimise & Grow Online as we love to make business and marketing operations more efficient!

Originally published at on July 15, 2018.

Business Development & Optimisation Consultant with a serious soft spot for CX, Digital Marketing, SEO and Analytics.