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How To Add Google Analytics Tracking Code To Kartra Using GTM

Robyn Kyberd | optimise + grow
5 min readApr 3, 2020

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Note: At the time of writing this in April 2020, there is no active integration for Google Analytics or GTM. This may have changed since publication. If not, the solution in this article works a treat!

If you (or your client) has moved to Kartra for its all-in-one marketing and membership solution, and like me, you want to figure out how the heck to:

  1. install Google Analytics for customer behaviour tracking data because the standard script install isn’t working; and/or
  2. easily install tracking codes without having to go back through every page you’ve ever created each time something new comes along.

The solution you’re after is: Google Tag Manager

BUT there are a few important things to note before you get carried away with the install.

Install Google Tag Manager*

Step 1: Create a free Google Tag Manager account (or login to an existing one)

Step 2: Get the GTM install scripts from the Admin > Install Google Tag Manager tab.

They will look like:

Paste this code as high in the <head> of the page

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Robyn Kyberd | optimise + grow
Robyn Kyberd | optimise + grow

Written by Robyn Kyberd | optimise + grow

Business Development & Optimisation Consultant with a serious soft spot for Operations Optimisation, CX, Analytics. https://www.optimiseandgrow.co/

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