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Expert Tips for Powerful Personal Branding That Attracts, Connects, & Converts Ideal Clients

Robyn Kyberd | optimise + grow
8 min readFeb 6, 2020

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Powerful Personal Branding Tips from Jane McKay Communications

Meet Jane McKay, a marketing consultant who spends her days creating powerful personal brands for women who want to create an impactful business that changes lives.

Armed with a Bachelor of Arts and a Masters in Media & Communications, Jane worked her way from Junior Copywriter to Marketing Manager in a range of roles in corporate Melbourne until 2009 when she and her husband made a tree-change to the sunny wilds of Bruthen, East Gippsland in Victoria, and Jane McKay Communications was born.

Harnessing all she’d learned in her corporate career, her original plans to ‘just’ be a freelance copywriter soon transformed into delivering copywriting, content creation, print design, website design, social media, and marketing strategies. And after almost 15 years in marketing, her evolution continues today.

In 2020, there’s a great need to hire a designer, a copywriter, a website designer, a graphic designer, a social media strategist, a marketing strategist, and a content coach to make headway with your business online. Jane does it all with a holistic and comprehensive branding and marketing solution that enables her clients to feel completely aligned with…

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Robyn Kyberd | optimise + grow
Robyn Kyberd | optimise + grow

Written by Robyn Kyberd | optimise + grow

Business Development & Optimisation Consultant with a serious soft spot for Operations Optimisation, CX, Analytics. https://www.optimiseandgrow.co/

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