Customer Persuasion Without Slimy Sales Tactics

Customer persuasion is far more complicated than you may initially think. The obvious tactic is to really lay it on thick and try all the sales tactics in the book. You rewind the clock to the old door-to-door sales days of really pushing all the main points down the customer’s throat in the hope that they’ll like what they hear.

This has been adapted to the online world with web pages dedicated to trying to sell things to customers. You list all the features, all the great points, and really drive home a hard sell.

In reality, this spammy and pushy approach doesn’t work.

Well, it might earn you a few sales, but it’s not the most effective tactic.

The good news is that there are plenty of tactics you can use to persuade people to buy your product without being too in-your-face about it.

So, what’s the right approach for you to persuade customers — without the ick factor? Let’s explore some options…

Optimise the customer experience

The customer is at the centre of everything you do as a business. When it comes to persuasion tactics, your first thought should be to think about optimising the customer experience.