Customer Behaviour Trends You Need To Know If You Sell Online

It’s easy to see why more and more businesses are turning to e-commerce to provide their target markets with the products and services they need. Online shopping continues to rise, buoyed by a surge in mobile shopping. There’s certainly a wealth of opportunity as more and more consumers turn to the digital realm for all their shopping needs from ebooks to coffee beans, rocking chairs to dog treats, and everything in between.

However, while the market for e-commerce continues to grow at an exponential rate, so too does the competition.

As more and more potential competitors seem to spring up overnight, it’s no longer enough to set up shop and hope that your market finds you.

In a market that’s in a constant state of evolution and revolution, it’s important to be proactive and spot trends in consumer behaviour, leveraging them to position yourself as the solution to the customers problems, wants and needs.

Here are some important consumer behaviour trends that you absolutely need to know if you hope to find fortune in e-commerce.

Leveraging Micro Moments

Micro Moments aren’t a trend per se. They’re a way of looking at consumer behaviour pertaining to their use of mobile devices. In an era where most…