Create A Clever Content Marketing Strategy To Support Successful Launches And Save You Time

If you’re flying blind into your next launch without a content marketing strategy, then stop right there my friend, because I suspect you’re about to expend a lot of energy for little return.

In this article, I’m going to share with you how you can get your website to do all the heavy lifting for you in the lead up to your launch.

And it’ll all be thanks to you having a clever content marketing strategy in place.

Why Develop A Content Marketing Strategy

All the stats from all the leading contenders tell us that content marketing remains highly valuable to businesses who sell online.

69% of B2B marketers have a documented content strategy and get this, they’re all linked to success. So, you could say that all this additional planning leads to success.

We also know that 76% of marketers use organic traffic as a measure of content success, meaning that although we know that other channels drive traffic, organic is still very much king when it comes to content.

Your organic traffic is measured by the number of people who visit your website during a given period of time and your content marketing strategy is what…