Content Marketing vs Blogging: Where to Focus Your Efforts For Business Growth

If you’re considering using content marketing or blogging in your business growth strategy it’s important that you understand the difference between them, how they complement each other, and how they can each drive engagement and sales for your business.

Although they may be often used synonymously, content marketing and blogging work differently to help grow your business.

To understand which one you need, we’ll start by looking at their definitions, then we’ll dive into how each drives website traffic to increase leads and sales.

Let’s get started.

WHAT IS CONTENT MARKETING?

There are a lot of terms out there that relate to marketing your business. There’s obviously content marketing; then there’s digital marketing, online marketing, media marketing, traditional marketing … and the list continues.

Content marketing is essentially all about the content you use to market your business.

And ‘content’ can include a lot of different elements, such as the:

• Words on your website pages
• Copy in your blog posts and emails
• Captions on your social media posts