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Building a course online? Avoid these 10 common mistakes!

Robyn Kyberd | optimise + grow
7 min readJun 6, 2023

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Have you been thinking about building a course online? It’s true that creating and selling an online course can be a great way to add a new income stream to your business. Not to mention, share your expertise in a way that helps your audience at scale.

But before you dive into creating your course, it’s important to put some thought into the process. Because there are some big mistakes that course creators often make — mistakes that could cost you time and money and maybe even damage your credibility.

So, in this article, let’s go over 10 damaging mistakes to avoid when building a course online for your business.

10 common course-building mistakes

Creating an online course can be a great way to share your knowledge and expertise. But, if you’re not careful, it can turn into a complete disaster.

To ensure you create awesome online courses that people will actually want to take, make sure to avoid these common issues:

1. Forgetting market research

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Robyn Kyberd | optimise + grow
Robyn Kyberd | optimise + grow

Written by Robyn Kyberd | optimise + grow

Business Development & Optimisation Consultant with a serious soft spot for Operations Optimisation, CX, Analytics. https://www.optimiseandgrow.co/

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