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Have you ever wondered what makes a sales page that converts? Contrary to what you might think — it’s not about the visual design. In reality, it’s all about the words on the page.

So, let’s explore 12 components of a high-converting sales page and how they work together to create an irresistible offer.

The most important aspect of a sales page that converts is that it’s designed to convert from the very…


Note: This article includes affiliate links which means we may receive a small commission if you click through and make a purchase. See our Terms for details.

What is a tripwire funnel?

A tripwire funnel is a marketing funnel that begins with a low-cost offer. Think of it like a ‘gateway drug’ to your higher ticket offers.

You may also have heard tripwires called things like …

  • low-cost offers
  • tiny offers
  • micro offers
  • self-liquidating offers
  • front-end offers
  • pocket products
  • bite-sized offer
  • and probably several other terms

Whatever you call it, it’s a simple and effective strategy to attract clients and customers into your world. …


Unless you take regular action every day to grow your business, your business might become stagnant. We don’t want that to happen to you. So let’s take a look at 5 action tasks you can use to grow your business online (or off), consistently.

Wait — WHY does daily action matter so much, you ask? Because …

Inconsistency Is Noticed By Algorithms AND Clients

Let me break it down for you:

  • Clients will disappear
  • Your sales funnel will be empty
  • and your revenue will dip to zero in a heartbeat

Definitely a scenario we’d all like to avoid!

Maybe you’re in this boat right now. You might’ve…


Tired of constantly changing social media algorithms and social media platforms pulling organic growth further and further out of reach? You’re not alone! Organic marketing on social media can quickly become a time, money and energy-sucking exercise…. ain’t nobody got time for that! Especially when your business is growing. That’s why we’ve collated 15 proven ways to market and grow your business without relying on social media.

It’s not that social media doesn’t work. For most business owners, social media can be a great source of traffic and leads. …


Has your business been growing organically? Congratulations! But if so, now is the time to create a business growth plan so you can guide your business in the direction you want to go.

How, you ask?

Your first impulse might be to find an online course or similar resource. But the multitude of options available just might make your head explode.

Instead, before you go out and purchase anything, why not utilise resources you already have?

Here’s how you can get started right now. By going through your …

  • Google analytics
  • CRM statistics
  • Email marketing statistics

And that’s just to…


There’s a big problem I see in the online business space. It’s that business owners don’t know what to do next to keep their business growing. Here’s the short answer: you need to optimise your business.

The good news is that it can be much simpler than you think. In fact, you probably already have everything you need.

See, nearly every platform you use provides you with some form of data. It’s time to put that data to work for you.

In this article, we’re going to walk through an ongoing data-driven workflow for business optimisation to help you keep…


Creating a new product or service can be super exciting. So take a moment to celebrate! But before you open that cart, it’s time to create a launch plan.

We know — launching can feel stressful. You’ve put so much effort into bringing your idea to life. Actually launching so it can reach your audience seems like just another huge task.

But it doesn’t have to be that way. You can enjoy a smooth and successful launch when you have the right launch plan.

Let’s walk through 12 simple steps to plan and execute your own successful launch.

12 Step Plan For A Successful Launch

1. Clearly define your offer and terms

Step one…


I’ll bet you’ve heard of the free analytics data tracking tool from Google. But you might wonder — what can Google Analytics tell you about your business, really?

Seriously, SO many things. There is so much information available about your business that can help you optimise and grow.

Of course, you already know that understanding your customers, who they are, and what they want, is the most important thing for your business. Because once you know who you’re selling to and how — you can build your sales and marketing approach around that.

Well, leveraging Google Analytics to track your…


Here’s a tip. If you find creating content painstakingly difficult, try SEO content creation! It makes a world of difference in both the ease of creating content and the results you get.

Wait … what the heck is that, you ask?

It’s simple — SEO content creation just means using SEO to guide your content creation plan.

See, SEO is all about improving your website’s rankings in popular search engines, such as Google and Bing. So focusing on that when creating your content means …


Note: This post may contain affiliate links which means if you click through and make a purchase, we may receive a small thank you commission at no additional cost to you. Please visit our Terms of Use to read our full affiliate disclosure.

Congratulations on deciding to migrate to Simplero. If you’re looking to grow your business using a simple all-in-one business solution, then you’re on the right track! Well done, you.

Now, I don’t want to overwhelm you, but before you dive in, let’s talk about what migrating to a new system and then successfully setting that system up…

Robyn Kyberd

Business Development & Optimisation Consultant with a serious soft spot for CX, Digital Marketing, SEO and Analytics. https://optimiseandgrowonline.com.au/

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