7 Powerful Tips To Improve Your Storytelling For Business

Storytelling for business is having its moment in the sun right now. I’m sure you’ve seen it being touted as the “magic bullet to business growth,” at least once. I’m sorry to tell you — there really is no such thing as a magic bullet.

But it is definitely true that Storytelling can be a powerful tool for business growth. In fact, Storytelling can be just as powerful as the actual product or service you provide for your clients.

But why is that, exactly?

In the world of online sales, we continue to see more and more evidence that people prefer to buy from someone they know, like, and trust. And storytelling is an incredible way to develop this factor in your business.

Think about it. . .

• Audiences spend billions of dollars in movie theatres worldwide, engrossed in a good storyline.
• Novels are sold by the thousands to those who want to escape into a fantasy world and follow an exceptional plot.
• The popular “Game of Thrones” television show had sky-high ratings every week for eight whole years!

Why? Because we all love a good story — it’s human nature.

That effect of telling compelling stories with characters that you grow to know, like, and…