6 Keys To A Killer Social Media Marketing Strategy That Actually Works

Contrary to popular belief, your social media marketing strategy isn’t just about plastering your message in #alltheplaces. Rather, it’s about using your social profiles in an intentional way.

So, let’s look at 6 key aspects of a successful social media marketing strategy that will help you make it work for your unique business and workflow.

Stop stressing out about your social media calendar right now. Instead, nail these 6 key aspects FIRST to help you shine on socials.

1. Know Your Goal

Before you undertake any form of marketing, start with your end goal in mind. What is the primary outcome you want to achieve with your social media marketing strategy?

Maybe it’s to increase your:

• Leads
• Sales
• Followers
• Likes
• Brand awareness
• Brand reputation
• Traffic to your website

Starting with the endpoint will help guide the steps you take to reach your goal.

It’s also going to help you to quantify and measure your success.