6 Benefits of Content Marketing
You know that having a content marketing strategy is something that every business, no matter the industry or market they’re attempting to take over, prioritises.
Still, you can’t seem to figure out why it’s so essential to your business.
After all, will someone actually take the time to read all your blog posts when there are already 152 million other blogs out there?
In short: the answer is yes.
But getting readers is only one of the many benefits of content marketing.
If you’re in need of content marketing help, you’ve come to the right place.
In this post, we’ll fill you in on all the advantages of content marketing. It might surprise you how big of an impact the things you write could have on your website.
Ready to grow your market and build your brand?
Let’s get started right now.
1. A Higher Visitor Count
You know that it can sometimes be seriously tough to build up a high count of unique visitors to your website.
Even if you’ve re-designed your website to make it user-friendly and optimised for mobile users, your visitor count can remain stagnant.
More visitors and an increase in the quality of the traffic that lands on your website are two of the biggest benefits of content marketing.
This is because you can target specific markets through the use of specific keywords, a process we’ll talk more about later on in this post.
The more pages you have on your website, the more of them Google and other search engines will index. The more indexed pages your site has, the higher that you’ll rank in search engine results.
Since over 90% of web traffic comes from being on the first page of search engine results, the higher your website ranks, the more traffic you’ll have.
2. Increased Brand Recognition
We know that you’ve worked hard to develop a strong branding message for your company.
You’ve designed a stellar logo, created products and services that resonate with the mission statement of your brand, and you’ve built up a strong following on social media.
You’ve even come up with a unique language for your brand. Your followers flock to the hashtags you’ve created and the catchphrases your content uses. Your social media strategy is a hit with your customers.
But still, do you worry that sometimes your brand is getting buried underneath the competition.
Worse still, are you concerned that people often confuse you and your competitors?
Content marketing gives you a better, more consistent opportunity to explore the message behind your brand in detail.
You can get personal and make an emotional connection with your followers through content marketing.
Of course, you can also offer your followers advice about some of your favorite products or services.
The more you speak about your brand online, the faster people will make the association between your brand and the things you’re selling or sharing.
To maximise the potential for brand recognition and content marketing, we recommend you start with at least three blog posts per week. Once you get the hang of things, you can grow your content strategy from there.
3. A Stronger Social Media Presence
We know that social media can sometimes be tough to master.
Not only do you have to worry about uploading the perfect images to your account, you have to come up with tons of posts every day. Plus, you need to stay on top of your inboxes and direct messages, since many customers see your social media accounts as a form of customer service.
In short: it’s a lot to take on.
A content marketing strategy can help you make sense of it all.
First of all, you can share your blog posts on all your social media accounts, which will help you to get more traffic.
If you make your posts shareable, you have the chance to get your content out in front of a new market.
Plus, you can use likes and comments to measure the overall effectiveness of posts or longer campaigns.
The more likes and shares you get, the more your audience is into what you’re showing them. Now, you know exactly the kinds of things that you should focus on creating in the future.
4. The Ability to Communicate with Your Target Market
One of the main marketing benefits of blogging is that the process allows you to get to know your market on a much deeper level.
This is all thanks to the comments section — both on your social media accounts, as well as on your individual blog posts.
You can respond to questions that readers leave underneath your posts and pose a few of your own. You can ask them about the kinds of posts they’d like to see, get information about how they use your products/services, or share a few laughs together.
Content marketing helps you to remind your audience that there’s actually a real person, not an automated robot, on the other side of the screen.
That’s an awesome way to build brand loyalty and to have fun in the process.
Make sure you remember to include a link back to your blog in your comments signature. Even if you’re posting your thoughts on another blog or website, you’ll still bring traffic back to your own work.
5. More Opportunities to Optimise for Keywords
We’ve spoken in this post about how having a content marketing strategy can help you make a deeper connection with your followers. It also helps you understand the kinds of content that appeals to them and grows your follower and site visitor count.
Now, it’s time to talk about the foundation of any sort of marketing strategy: keywords.
These are the words and phrases that people type into Google when they’re trying to find something online.
Putting keywords inside of your blog posts and on your website helps Google find and rank your page. The more keywords your website contains, the more likely you are to get people on your page serious about doing business with you. These are the people looking for what you have to sell or show.
Randomly stuffing your home page with keywords, however, is a way to get penalised by Google. Plus, nobody wants to read a random string of keywords — it reflects poorly on your brand.
Make sure that you focus on local and location-based keywords.
For example, instead of something like, “good shoe store” try “best shoe store Sydney Australia” or even “top wedding shoe stores near me.”
This will help you to connect with your local market, which shortens your overall sale cycle and brings you in tons more business.
Also, don’t neglect the rise of voice search in keywords. Try to come up with longtail keywords (between 3–5 words) that answer “who, what, where, when, and why” questions.
6. The Chance to Broaden Your Target Market
The last thing on our list of the top marketing benefits?
When you start blogging or writing guest posts, it will shock you how many more leads you’ll get on your website.
When someone shares your content on social media, bookmarks your website, or emails a link for your posts to their friends, you get free exposure.
You’re getting tons of exposure to a brand new market — one that might even be different from your usual demographic.
Plus, blogging is also an incredibly cost-effective form of advertising.
You won’t have to spend much money — or even time — writing a post if you have the creative skill to write your blog posts on your own. There are no regulations to follow, permits to secure, or spots on television or in print magazines or newspapers to pay for.
The content is completely controlled by you, giving you the total creative freedom to build your brand the way you want to.
The Benefits of Content Marketing: What Now?
We hope that this post has convinced you to take a serious look at the benefits of content marketing.
Remember that the right strategy won’t only help you to rank higher in the search engine results. It will also help you to strengthen your relationship with your followers and cultivate your brand recognition and loyalty.
Of course, we know a content marketing plan can be tough to come up with on your own.
We’re here to help.
No matter the sort of strategy you want to create, we want to help you to do it in the most effective way possible.
Get in touch with us today to get started.
Strategic Optimisation + Growth consultant for lean start-ups and change-making entrepreneurs enabling them to grow their business in a sustainable and profitable way. My super-powers are customer experience optimisation, SEO, and leveraging data insights for business growth. #fuelledbycoffee
Originally published at optimiseandgrowonline.com.au on August 12, 2018.
