4 Simple Follow-Ups You Can Automate to Nurture New Leads

Nurturing new leads is just as, if not more important than, the initial lead generation.

Yes, it’s important to get people looking at your content, signing up to your freebies and offers, or opting in for your webinar/video series. But what happens to those leads after they’ve signed up?

Enter: Lead Nurturing Automations

This is the step that comes after you’ve carefully selected your email list leads.

. . .You’ve created the perfect opt-in that sees you raking in potential clients like leaves on an autumn day.
. . .You’ve weeded out the ones that weren’t really that interested in the first place.
. . .Now that you’ve got them, you need to take care of them.

Nobody likes to be forgotten about. So why do we leave our leads to wither and die in the sun once the webinar is all said and done?

They say that a potential customer requires between 5–10 “touchpoints” before they become a buyer. That means you need to be front and centre in their mind up to 10 times before they might consider working with you.

Your initial opt-in and webinar do count as some of these touchpoints, but the rest come from follow up nurturing. Your…