3 Business Storytelling Tips for More Connections and Conversions

This article is going to touch on 3 tried and tested business storytelling tips designed to help you create more connections and conversions through your content marketing.

Think about all the emails and sales pages you’ve seen just in this last week alone touting a new class, offering, product, or service. Did any of them engage you, compel you to take some form of action, or convert you?

Very often marketers will highlight the features and benefits of their latest creation, which attracts buyers… but then fall short on conversion because they didn’t include a story that engages the customer and paints the picture of the potential outcome they could achieve with the product or service.

The art of storytelling in business can be crucial to your success. It can mean the difference between having a sales funnel full of quality leads or barely breaking even because you’re connecting with the wrong people.

There is evidence that tells us that people will spend their money with you only after they know, like, and trust you. And one of the best ways to improve your know, like, and trust factor with leads and potential customers is through your storytelling skills.