10 Growth Markers: What They Mean And How To Use Them

If there is one thing required of every modern business it is a dedication to growth. Knowing you need to grow your business is one thing. Doing it is quite another, and often we struggle to know whether we’re seeing true growth at all. The solution is to use growth markers to effectively monitor the success of your business, and ensure you are supporting genuine and sustainable growth, in the areas you care about most.

What Are Growth Markers?

It’s tricky to figure out how to successfully grow your business without first understanding the parameters of growth as they exist for you. In other words, in order to know which growth markers to use in your business, you need to know what growth means for your business.

For example, some people measure growth as a purely monetary thing: growth equals more money. This is the traditional model of growth measurement, relying on increasing sales (turnover), improving financial efficiency (profit), or both.

On the other hand, some businesses measure growth based on their reach — the number of followers they have online, or sign-ups on their email list.

You likely already track your growth in terms of money, either by doing your annual accounts or having monthly income goals as part of your business…