10 Common SEO Mistakes Small Businesses Make & How To Avoid Them

Do you rely on your website to rank well on Google for sales or sign-ups? If so, then optimising your website for search engines is imperative. To help you out, here are some common SEO mistakes you need to avoid.

Here at Optimise and Grow Online, we talk to a lot of small business owners who are in the same boat as you. They’re spending a lot of time and energy trying to improve their SEO.

But SEO isn’t called a beast for nothing. There are many, many aspects to getting it right.

Some are wrapped up in your copy. Some in the technical setup of your website. And some require knowing what your clients are searching for, as well as the intent behind their searches.

And because it is such a specialised topic, I’ve seen quite a lot of SEO-related mistakes out there.

Here are 10 of the most common SEO mistakes, and how you can avoid them:

SEO Mistake #1: Trying to optimise for generic, high competition keywords

Keyword research is a very important aspect of your SEO efforts. It takes time and there is a process that needs to be followed to reap the benefits.